[Young Journalist Hojun Lee] Film production company MooAm participated in the 'AI Film Festival Japan 2026' held in Tokyo, Japan, where it unveiled its proprietary production pipeline—integrating live-action filming, generative AI, VFX, and DI—along with plans for its upcoming projects.

During the creator demo on the 1st, MooAm introduced a hybrid production technique that preserves the original footage as much as possible while integrating AI technology into scenes where needed.

Director Hyun Hae-ri served as an international judge, attended the official panel event on the 31st of last month, and participated in judging and presenting awards.

MooAm has been applying AI technology to actual film production based on its experience in producing independent and commercial films.

According to the company, the film The Drop (also known as Collapse), directed by Director Hyun, reached No. 1 on Netflix’s 'Top 10 Movies in South Korea Today' in April last year, while the AI short film The Long Visitor won the Grand Prize at the 1st CGV AI Film Festival. Recently, the company also participated in producing AI cuts for a global OTT original series.

An example of the AI hybrid production for the film No Transformation Zone. The original live-action footage of indoor spaces, ginkgo trees, and nighttime road scenes (left) is compared with the images after post-production (right). (Photo provided by MooAm)

MooAm explained that using AI-generated scenes in an actual film requires meticulous adjustments to motion between frames, continuity between cuts, aliasing at the edges of the frame, and differences in color tone and texture between live-action and AI elements.

To address this, the company established a framework starting from the production stage by defining the scope of AI application and designing post-production processes—such as AI generation, VFX compositing, and DI—together from the outset.

Under this approach, original footage is retained for scenes where live-action is most suitable, while AI technology is applied to areas that are difficult to achieve through traditional filming methods. The company explained that pre-sharing necessary production parameters through compositing, color grading, and final mastering reduces re-work and maintains the visual quality of the scenes.

Director Hyun Hae-ri stated, “MooAm’s philosophy is ‘Film with AI, not by AI.’ We first consider which technology is best suited to bring the director's vision to the screen, and AI is simply one of the production tools available in that process.”

MooAm is also strengthening its organization to further refine its AI hybrid production system. The company is hiring AI production supervisors and project managers with VFX studio experience, structuring its production framework around specialized talent who understand cinematic scenes and directorial intent.

Looking ahead, the company plans to advance its internal production pipeline further and apply it to upcoming film and video projects scheduled for 2027.

▶원문 기사: 현해리 감독, 도쿄 AI 영화제서 실사·AI·VFX 연계 제작 파이프라인 공개 (이코노미스트, 2026. 11. 3)

◆이코노미스트가 글로벌 차세대 경제 리더, 청소년 기자단 영 저널리스트와 함께합니다. 영 저널리스트 기자단은 프리미엄 경제지 이코노미스트, 논술 전문 기관 Ni 에듀케이션과 함께 주요 시사 이슈를 팔로우업하고 직접 기획, 취재, 기사 작성 활동을 하며 사회적 문제를 고심하고 해결 방안을 제시하는 과정을 경험하게 됩니다. 이번 기사는 영 저널리스트 기자단이 이코노미스트 기사를 영문으로 번역하며 이슈를 팔로우업한 기사입니다. 차세대 글로벌 경제 리더, <영 저널리스트 with  이코노미스트> 영문 기사는 매주 연재됩니다.

ⓒ이코노미스트(https://economist.co.kr) '내일을 위한 경제뉴스 이코노미스트' 무단 전재 및 재배포 금지